Slow growth Apple TV+ finally captures 6% of US streaming market

A report earlier this year showed that Apple TV+ was growing slowly, accounting for just 5 percent of the U.S. streaming platform’s market share. And three months later, Apple TV+ has finally captured 6 percent of the U.S. streaming market – and Netflix continues to lose subscribers.

According to a new report from JustWatch seen by 9to5Mac, the second quarter 2022 results were quite positive for smaller streaming platforms like Paramount+, Apple TV+, Hulu (owned by Disney) and Disney+.

While these platforms have been growing in recent months, this has not been the case for major platforms like Netflix and Amazon Prime Video.

Netflix lost 2% of its market share in the U.S. last quarter. Although the platform remains the most popular, with 21% of the market share, it has struggled to retain its subscribers.

The current market share of streaming platforms in the U.S. is as follows

Netflix: 21%.

Amazon Prime Video: 20%.

HBO Max: 15%.

Disney+: 14%.

Hulu: 10%.

Apple TV+: 6%.

Paramount+: 4%.

Others: 10%.