The rise of international brands, Amazon slips to fourth place in global shopping app installs

Amazon’s leading position in the U.S. e-commerce field is obvious to all, but the latest ranking of global app installs shows that an endless stream of new brands may subvert this online shopping giant. According to new data from Apptopia, the technology giant ranks fourth in the world in the number of shopping app installs in 2021. According to the measurement of real-time competitive intelligence platform, Amazon topped the global rankings last year.

Three e-commerce companies surpassed Amazon in the global rankings. Shopee, headquartered in Singapore, provides services to Southeast Asia and Latin America; Shein, headquartered in China, is a leader in the field of “fast fashion”; Meesho, headquartered in India, specializes in social electronics in categories such as fashion and home products Business.

However, in 2021 Apptopia’s ranking of US shopping app installs, Amazon is still the first.

In response to regulatory agencies in the United States and elsewhere, Amazon executives have repeatedly pointed out that the company’s share of the global retail market, including online and offline sales, has not reached the market power that requires active antitrust actions.

However, according to eMarketer data, as of a few months ago, Amazon is expected to account for more than 40% of US e-commerce sales in 2021.